For baby soft skin* Made especially for babies* Clinically proven to be gentle and mild for your baby’s skin* Triple Baby Protection* Enriched with 1/4th baby lotion and Vitamin E* Delicate floral fragrance* No parables & SLS, No Dyes & AlcoholJohnson’s love babies. And we understand how important it is for you to gently cleanse and moisturize your baby’s soft, delicate skin. That’s why JOHNSON’S® baby soap blossoms, is enriched with moisturizing baby lotion. It gently cleanses while keeping baby’s skin soft and silky smooth, and smelling delicately fragrant for longer. Clinically proven mild, the soap is gentle for baby’s delicate skin. Rinses easily! JOHNSON’S® baby soap blossoms! Milder than your body soap!How & When to UseWarm water and a soothing touch—bath time is a wonderful time to bond with your baby. Lather soap on your hand and then gently apply on baby’s skin. Rinse off. Dry and snuggle.Safety Tip :For external use only. Use under adult supervision only. Discontinue use if skin irritation occurs.